The Steps to Success
Before anything else, we’ll study every aspect of your business so we can fully understand your challenges.
Then we’ll set goals and map out a plan, including all the checkpoints and milestones along the way.
We’ll build out a campaign that pairs effective messaging with the most relevant channels for your audience.
We help build your brand to be more competitive. Our work ranges from strategy development to positioning, naming and identity.
STRATEGY & PLANNING
Effective marketing always starts with strategic planning. We evaluate the market, your products and services, the audience and more before developing a plan to accomplish your goals.
Crafting a message for maximum engagement is critical. It not only requires the ability to turn a phrase and illustrate it with the right visual, but it has to be crafted for the medium that best conveys that particular message.
We devise a digital plan to fit your objectives and budget. Whether it’s Google Ads, social advertising, display advertising, retargeting, YouTube videos, or the latest platform.
Effective content development is critical in today’s digital world. It impacts everything online – from SEO to brand development, and ultimately engagement. We help you build a consistent content development program of storytelling and thought leadership using a number of tools including blogs, videos, and more.
Videos are today’s primary digital communication vehicle. They make communications interesting, build thought leadership, provide the all-important visual story, and no digital campaign is complete without them. We help you develop the right message and deliver it in as cost-effective manner as possible.
Your website is the gateway to everything about you and your organization. Your customer has visited your website and developed key perceptions long before you even know she exists. It is the key to successful search engine optimization. We help you develop a site designed to bring more people to your site and more profit to your bottom line.
SOCIAL MEDIA MANAGEMENT
Effective social media is more than seeing that you have frequent posts. Each must be a building block in your brand development and another step toward your objective. We help you build a social strategy that does that and more.
It’s not a real plan if it has no analysis. We help establish key metrics and track your marketing as it happens, making necessary adjustments along the way to make it even more effective.
We utilize a variety of research tools to understand your market and audience including quantitative surveys, qualitative surveys, focus groups, as well as digging through secondary research.
MEDIA PLANNING & BUYING
Having a great message is one thing, choosing the correct delivery vehicle for maximum effect is another. We are well-versed in all media, whether it’s the latest digital platform or traditional media. And, we work to ensure every dollar is invested efficiently.
Sometimes an ad just isn’t enough. We can help you manage issues through carefully planned public and media relations activities, media training and crisis management.