NEWS Jul 08

Mindy Lucas returns to The Adams Group as a content strategist

An award-winning copywriter and former journalist, Mindy Lucas has returned to The Adams Group as a content strategist after a 14-year absence.

The addition is part of the firm’s efforts to expand its digital expertise and portfolio of marketing services.

“We are quite pleased to have Mindy back working with us,” said the agency’s president and CEO Wayne Adams. “We were always impressed with her writing and digital skills as well as her professionalism and think she will play a vital role in helping grow our own digital initiatives as well as those of our clients.”

Lucas worked as a copywriter and public relations specialist for the agency from 1999 to 2002 and went on to work for several newspapers including Columbia’s The State where she served as a reporter and web producer.

“I have always been impressed with The Adams Group’s commitment to meaningful marketing solutions that truly work for their clients,” Lucas said. “I’m excited to be back as part of the team that brings  innovative ideas to clients and healthcare practices around the state.”

Lucas will focus on editorial content creation and multi-channel marketing strategies designed to help clients’ businesses grow and thrive.

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